Marketing

Laatst bijgewerkt op 186 dagen geleden door Hadewych

B2B

Adiele Towards promoting interactivity in a b2b environment Adiele Towards promoting interactivity in a b2b environment

Chang Lee Business value of b2b electronic commerce Chang Lee Business value of b2b electronic commerce

Clarke Web based b2b portals Clarke Web based b2b portals

Kastner Web based intervention to promote energy efficient behaviour at organisations Kastner Web based intervention to promote energy efficient behaviour at organisations

Vargo Industrial marketing management Vargo Industrial marketing management

 

Marketing

Fiore Effect of image interactivity technology on consumer response Fiore Effect of image interactivity technology on consumer response

Nasco, Bruner, Comparing response to mobile advertising Nasco, Bruner, Comparing response to mobile advertising

Verplanken Interventions to make or brake consumer habits Verplanken Interventions to make or brake consumer habits

 

Sociale marketing

AFM De marketing vannalevingsgedrag AFM De marketing vannalevingsgedrag

Andreasen The life trajectory of social marketing Andreassen The life trajectory of social marketing

Andreassen Ethics in social marketing Andreassen Ethics in social marketing

Bandura Health promotions by social cognitive means Bandura Health promotions by social cognitive means

Kotler Social marketing Kotler Social marketing

Kotler The marketing of social causes the first 10 years Kotler The marketing of social causes the first 10 years

Malafarina Progress and limitations of social marketing Malafarina Progress and limitations of social marketing

Spotswood Uncomfortable questions about social marketing Spotswood Uncomfortable questions about social marketing

Wiebe Merchandising commodities and citizenship Wiebe Merchandising commodities and citizenship

Wymer Developing a social market strategy Wymer Developing a social market strategy

 

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